eCourtsIndia
brand reference.
The public, single source of truth for how eCourtsIndia looks, sounds, and shows up across product, blog, marketing, and social. Built on Court Navy and Gavel Gold, anchored to Indian judicial vocabulary, and tuned to the patterns that run on the live site. Use it for reference, re-use, and AI-assisted content.
Why we exist.
India’s judiciary runs on paper, portals, and patience. eCourtsIndia indexes it, making every case, judgment, lawyer, litigant, and judge searchable in seconds. The brand exists to make a notoriously opaque system feel clear, credible, and quietly powerful. Think Bloomberg Terminal for Indian law, not startup legaltech.
Read how this thinking maps to product strategy in The Bloomberg Terminal Analogy and The Operating System for Indian Law.
The mark.
Our logo is the scales-of-justice inside a rounded square, paired with the wordmark eCourtsIndia.com. Two primary lockups (horizontal + icon), two colourways (navy and reversed white). No other variants. Ever.
Minimum size:
- Horizontal lockup:
160px/ 40mm wide - Icon mark:
24px/ 8mm wide
FILE FORMATS TO USE
- SVG for web, email signatures, slide decks, any scalable use
- PNG at 256/512/1024/2400 px for print, raster apps, social posts
- Mono navy icon for one-colour print (letterheads, stamps)
- Download both colourways for every placement
DO
- Use the navy lockup on Parchment, Mist, or white backgrounds
- Use the white lockup on Court Navy, Ink, or full-bleed photography
- Preserve aspect ratio, scale proportionally only
- Allow 1x icon-height of clear space on all sides
DON’T
- Recolour the mark outside Navy / White
- Apply gradients, drop shadows, strokes, or bevels
- Rotate, skew, stretch, or outline
- Place on busy photography without a scrim
- Use the icon mark alone when space allows the wordmark
Palette.
Court Navy does 60% of the work, Gavel Gold 10%, neutrals the remaining 30%. Tricolour (saffron, white, green) appears only as a thin accent stripe on judicial bench illustrations, never as a brand gradient.
Type stack.
Three typefaces, all free and web-ready. Source Serif 4 for display and editorial headlines (the reference-book register). Inter for UI and body. JetBrains Mono for data, timestamps, CNRs, and code-like content.
How we sound.
Factual. Useful. Slightly dry. We never hype, never use exclamation marks, never promise outcomes. We refer to the court by its actual honourific (Hon’ble High Court) and quote case names correctly. Personality shows through precision, not adjectives.
Illustrations & motifs.
Our illustration style is Style 2A: flat caricatures of modern Indian legal professionals, without faces. Zero expressions, single warm beige skin tone, contemporary dress (slim robe and bands for advocates, modern bench for judges, shirt/blazer and trousers with smartphones for litigants). Object vocabulary pulls from real Indian judicial artifacts.
- Digital case file · stacked CNR chips with a highlighted active row
- The Constitution of India · burgundy binding with gold foil
- Ashoka emblem · state emblem, used sparingly, never distorted
- Supreme Court seal · circular maroon seal with national emblem
- Red-tape file · cloth-bound file with red string tie (muhar-band)
- Order sheet · paper card with hearing date, stage, CNR
- Judicial bench · elevated dais with tricolour ribbon
- Scales of justice · only within the logo mark, never recreated
DO
- Keep all figures faceless, heads are solid circles, never feature detail
- Use single warm beige (
#c49a6c) for all skin tones - Dress professionals in contemporary Indian workwear
- Use Indian artifacts: Ashoka emblem, Constitution, SC seal, CNR file
- Mix one silhouette with one contemporary prop (laptop, phone, bag)
DON’T
- Draw faces, eyes, mouths, or expressions, ever
- Use old-fashioned kurta-pyjama or saree-only wardrobe
- Use western courtroom tropes (gavels, blindfolded Lady Justice, eagles)
- Mix illustration styles in one campaign
- Add gradients, shadows, or 3D inside flat illustrations
Duotone facades.
All photography and architectural illustration is Indian judicial architecture only: Supreme Court of India, Bombay High Court (Gothic Revival), Madras and Calcutta HC (Indo-Saracenic). Rendered in a navy+teal duotone or sandstone-parchment treatment. Never stock photos. Never western courthouses.
- Supreme Court of India, New Delhi (Scales dome, arched portico)
- Bombay High Court, Mumbai (Gothic Revival, clock tower)
- Madras High Court, Chennai (Indo-Saracenic, red sandstone)
- Calcutta High Court, Kolkata (Gothic Revival, red brick)
- Karnataka High Court, Bengaluru (Attara Kacheri)
- Allahabad High Court, Prayagraj (Neoclassical)
- Rajasthan HC / Lucknow Bench of Allahabad (selectively)
- District court buildings only with explicit context
DO
- Render facades in navy+teal duotone for dark covers and product
- Use sandstone-parchment for editorial and print contexts
- Show buildings at editorial crop (3:2 or 16:9, never perfectly centred)
- Include subtle tricolour accent bands where architecturally present
DON’T
- Use any western courthouse (US Supreme Court, Old Bailey, etc.)
- Use unlicensed stock photography
- Apply full-colour photographic rendering, only duotones
- Photoshop in gavels, pillars of justice, or Lady Justice statues
Live site components.
Every marketing asset reuses the same components that run on the live site: status pills, CNR chips, stat chips, case rows, order sheets. A visitor should recognise an eCourtsIndia post in a crowded feed by these patterns alone.
For the full taxonomy read the Case Type Encyclopedia, the Case Status Dictionary, and the CNR Number Decoded guide. Every component here maps to a real field on the live site.
Two motion signatures.
Motion is restrained. Two signatures, one per style family. No bounce, no spring-overshoot, no confetti. Everything eases on cubic-bezier(0.2, 0.8, 0.2, 1).
Downloadable files.
Everything you need to publish on-brand. Please never re-export or recreate, always use these originals.
Brand Kit
v1.1 · PDF
BRAND BOOK
:root { /* Core */ --navy: #003557; /* Court Navy */ --blue: #005B94; /* Writ Blue */ --gold: #F59E0B; /* Gavel Gold */ --teal: #0E7C86; /* Writ Teal */ --maroon: #B4472B; /* Seal Maroon */ /* Text */ --ink: #091420; /* Body on light */ --graphite: #242424; --slate: #6B6B6B; /* Surfaces */ --rule: #E3E9ED; --parch: #FAFAFA; --mist: #E6F5FF; --paper: #FFFFFF; /* Tricolour (illustration only) */ --saffron: #FF9933; --green: #16A34A; }
All three typefaces are hosted on Google Fonts and free to use commercially.
Source Serif 4 (display & editorial headlines) ·
Inter (UI & body) ·
JetBrains Mono (data, CNRs, numerals)